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    Siblings’ Pursuit of Organic Revolution/Aakanksha & Ashmeet Kapoor

    It’s not easy to do things in an unconventional way, especially when numbers matter while running a business. But this sibling chose the revolutionary path for the good, they envision a world where organic and sustainable is the norm and chemical agriculture is non-existent. Essentially, it is to do something for the earth, to do something for the farmers, to create an ecosystem where the consumer, the planet and the farmer co-exist and benefit from each other free of chemicals.

    The idea is to do something good for the environment. They want to develop a product that will be beneficial to consumers from a chemical-free, additive-free, and preservative-free standpoint; more beneficial to farmers from a financial standpoint; and beneficial to the planet from a perspective where the soil will be replenished with nutrients that are beneficial to the soil vs the hazards of putting in chemicals.

    Ashmeet was the CEO for 8 yrs and for the last 2 yrs Aakanksha took over as the CEO I say organic was Ashmeet’s idea, he is taking care of more leadership and development and culture setting whereas Aakanksha is taking care of overall business and operations now. He is involved mostly at the strategic level.


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    Ashmeet knows what he likes and doesn’t like and is very true to himself which is inspirational for me and very true to his core values. He doesn’t want to put on a different face.
    -Aakanksha Kapoor
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    I am really proud of Aakanksha, especially her commitment to mental and physical fitness
    -Ashmeet Kapoor
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    Q. What do you like most about your sibling and what annoys you the most?

    Aakanksha: I like the fact that he is always available to help and support and his stubbornness annoys me the most.

    Ashmeet: What I like most - is that we have a great time together. What annoys me - speaking over me and not letting me finish what I was saying. And I do the same to her.

    Q. What is that one thing you like to do together?

    Ashmeet: Imitate other people

    Aakanksha: Now that he lives in London, we, unfortunately, don’t get to do as many things as we used to do together. But when he did live here, we used to go to movies, we used to go for runs together

    Q. What is your favourite childhood memory of your sibling?

    Aakanksha: We used to imitate & make fun of our family.

    Ashmeet: She wrote a letter to her friend inviting her to come over to our home. The invite read “We will have fun and snacks”.

    Message to each other for Rakshabandhan

    Ashmeet: Love you!

    Aakanksha: See you soooon! love you!

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